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Effective product advertising in Google Shopping
We take your business product advertising to the next level with Google Shopping. We make eCommerce simpler, more efficient, and more profitable.
Over 8 years of experience, we have helped more than 100 online stores successfully increase sales through Google Shopping.
- We build a clear strategy
- Transparent reporting
- We conduct a preliminary situation analysis
- At least 3 specialists work on your project
Why Clients Choose Us
Strategic Positioning
Our experts analyze your product assortment and target audience, developing unique strategies that highlight
your competitive advantages and attract buyers.
Analytics and Optimization
We use powerful analytics tools to continuously monitor performance and optimize campaigns, allowing you to track every successful step.
Technical Integration and Support
Our specialists help create product feeds and ensure seamless technical integration and ongoing support, so your Google Shopping works at 100%.
Work with us:
Advertising Campaign Results
Work with us:
Get a commercial proposal right now
- We conduct an audit of the current situation;
- Identify key competitors;
- Reveal the main weaknesses of your website;
- Provide detailed recommendations;
- Calculate the project cost.
Artur KvakFounder of Compas Agency
How much does product advertising setup cost?
Fill out the form below and receive an estimated cost calculation for launching advertising via Google Merchant Center.
Product advertising in Google Shopping is one of the key sales tools for online stores. Today, more than 75% of advertising budgets in the retail sector are allocated specifically to Google Shopping. This platform is becoming increasingly popular, and you can leverage its advantages for your business.
Google Shopping is a service that helps users quickly find the products they need, compare prices, and review product specifications. The platform is used to advertise products in the form of cards with images, prices, and descriptions.
Example:
How Google Shopping works:
- create an account in Merchant Center;
- link it to your Google Ads account;
- add products to Merchant feeds, and the system will automatically create ads;
- consumers will see ads that match their search queries.
Where product ads are displayed:
- Google Shopping;
- Display Network;
- Google search results;
- search partners.
Benefits of shopping ads:
- website visits — 90%;
- product page visits — 77%;
- product purchases — 83%;
- search engagement in Google campaigns — 75%.
Who are shopping campaigns suitable for?
Stores with a wide product range can showcase variety, increasing the likelihood of sales. Companies offering high-quality products at competitive prices achieve strong sales performance.
Merchant Center Setup Cost in Ukraine
Google Shopping provides an excellent opportunity for eCommerce companies to showcase their products and connect with potential customers. It is a powerful tool with broad reach and a user-friendly interface.
If you plan to use Google Shopping, you optimize your advertising costs:
- No subscription fees. When selling through Google Shopping, you do not need to pay subscription fees. Since its launch in 2002, Google has applied a no-subscription model, which distinguishes it from platforms such as eBay, Amazon, and Etsy.
- No listing fees. When placing products in Merchant Center, the service does not charge listing fees. You can list as many products as you want without additional costs.
- Google Ads costs. If you decide to launch contextual advertising, additional costs related to your advertising campaigns will apply. However, these expenses are separate from the core listing fees.
The cost of setting up product advertising depends on the product category, target region, competition level, and campaign settings. Preparatory tasks (website review, registration, and moderation) can be done independently, but it is better to entrust them to the professionals at COMPAS Agency.
How We Set Up Product Advertising
Step-by-step setup process:
- Create a Merchant Center account (specify country, store name, and website URL).
- Verify ownership of your website using one of the following methods:
- uploading an HTML file;
- adding an HTML tag to the homepage;
- adding Google Analytics tracking code to the website;
- using Google Tag Manager.
- Link Google Ads with Merchant Center so you can use product data from Merchant Center for Google advertising.
- Create a data feed manually or automatically using specialized tools or plugins for online stores (specify product name, description, price, image URL, and other attributes).
- Upload the data feed to Merchant Center. After upload, Google will process your product information and use it to display ads in Google Shopping.
If you plan to launch product advertising via Google Shopping and want to get maximum value from your ads, contact COMPAS Agency. While competitors are trying to do everything on their own, you save time and reach new customers first.