Advertising on Google Maps
with real results

Google Maps Promotion from COMPAS Agency

Google Maps is not just a tool for searching the right place or exploring nearby locations. Google Maps can bring additional traffic to your website and increase loyalty among potential customers who are near your office or authorized sales point.

Google Maps is ideal for local businesses: beauty salons, car repair shops, gyms, cafés, restaurants, dental clinics, private schools, beauty salons, etc. By adding your company to Google Maps, users will find you more easily, and you will receive more “hot” customers.

The potential of Google Maps

Many entrepreneurs and beginners underestimate the power of Google My Business as an effective tool for business promotion and customer acquisition. And that’s a mistake! By promoting your business on Google Maps, your company provides relevant information through Google My Business, increasing its ranking in search results.

Google Maps has significant potential for small and medium-sized businesses. It’s an effective marketing tool that allows business owners to manage information about their company across Google services. Through a Google My Business profile, you can add relevant information (address, phone number, business hours, services, etc.), review analytics, and communicate with users.

Here are several ways to promote your business through Google Maps to increase traffic and elevate your business:

1. Stand out among competitors. Convert people who find you in Google Search and Maps into new customers by creating a personalized business profile. Add photos, offers, posts, and more to highlight what makes your place unique.
2. Engage with customers. Share up-to-date information through posts, offers, direct messages, and more. Whether you have a restaurant, store, or provide services, Google Maps promotion makes it easy for clients to interact with you directly by offering product lists, ordering options, booking, pricing, etc.
3. Accept delivery and pickup orders. You can even add your own menu so people can discover your best dishes in one click.
4. Automatically list your store products for free right from your Google My Business profile.
5. Promote your services. Showcase your service list and provide prices online so customers receive the information they need to trust you more.
6. Understand customer behavior. Learn which keywords people use to find you and access analytics on calls, reviews, bookings, and more.

Advantages of Google Maps Promotion

Promotion on Google Maps is a great way to increase additional traffic from local queries, attract visitors, and increase sales. Not being present on this service means losing potential customers—especially those located near your business.

Google Search shows only a few organizations in the list. To see others, users need to click “More places”. To reach the top three, Google Maps optimization is required.

Promotion on Google Maps is one of the key channels for local business growth. If your company has a physical address, promotion can help:

1. Attract the attention of your target audience.
2. Improve the local visibility of your business.
3. Shape a strong brand image.
4. Boost reputation and customer trust.
5. Increase customer loyalty.
6. Provide a platform for communication.
7. Gain additional high-quality traffic to your website.
8. Attract the attention of travelers.

How promotion on Google Maps works

Google Maps also offers paid advertising options:

• Attract nearby customers. They are more likely to visit if you offer relevant products or services.
• Display key business information. Users can see branch addresses, reviews, ratings, photos, links to your website and social networks.

When users enter a query in Google.com or Google Maps, ads with your business address appear first. To enable this, you must set the appropriate extension when configuring local search ads.

You can set up Google Maps search ads through a Google Ads search campaign. To do this, log into your account and follow the steps:

1. Select the goal “Store Visits and Promotions”.
2. Set up objectives, budget, and add extensions.
3. Add an address: link Google My Business to your Google Ads account via “Create an address”.
4. Confirm the action in “Requests” under “Linked accounts”.

You can enable ads using the following types of clicks:

• “Get location details”;
• “Directions”;
• “Mobile ads with click-to-call”;
• “Visits” to your website or social networks.

How to analyze Google Maps advertising results? Google Ads collects stats on clicks within Google Maps and keyword relevance.

Go to “Campaigns” → “Ad Groups” → “Ads and Extensions” → “Keywords” or “Segment” → “Click type”.

Regularly update your business profile so Google can determine its relevance to user queries. Fill out each field in the “Information” tab and enable personalized suggestions — Google’s recommendations on how to improve your ranking in local search.

Add more photos of your products or services to attract users and make your listing as appealing as possible. Make sure your images meet Google’s requirements:

• Formats: JPG or PNG;
• Size: 10 KB – 5 MB;
• Resolution: minimum 720×720 px;
• High clarity with minimal retouching;
• Maximum accuracy to the real appearance.

Respond to customer reviews — encourage feedback. This helps you reach the top of local search faster. Do not leave fake reviews from other accounts — Google may permanently remove your business from the service.